3 Responses to “Social Software – the power is in the community”

  1. 1 Mariano 5 May 2010 at 6:27 am

    Hi Martyn,

    On how to offer sufficient benefits for the new network to begin to grow…

    …This may be helpful http://is.gd/bUCKx

    …some more common ideas: http://is.gd/bUCgE http://is.gd/bUCb3 http://is.gd/bUBKA http://is.gd/bUBCq http://is.gd/bUCf2

    On finding users with diverse access needs to quickly report on how accessible a site or resource was for them…

    …Have you though about approaching specific disability associations? These associations can help announcing your initiative around members

    As you acknowledge, “the challenge is a marketing one”, so may be a dedicated person, from those in the community, e.g. a “community manager” may help


  2. 2 Stephen Rahal 5 May 2010 at 7:15 pm

    Hi Martyn – you may find value in our Social Media Playbook – a step-by-step guide to building an online community. It’s free (www.igloosoftware.com/playbook) and includes interesting resources and best practices. There are also a number of expert bloggers you could engage around this project. Best of luck.

  3. 3 Juliette Culver 5 May 2010 at 7:59 pm

    Hi Martyn,

    There are lots of different types of social software – are you talking crowdsourcing here? If you don’t mind anecdotal tips rather than academically rigorous advice, then there’s a presentation ‘Design for the Wisdom of Crowds’ by Derek Powazek from SXSW a year or two back that you might find interesting if you can find the recording of it. The slides are here: http://powazek.com/posts/1872

    There’s also a lot written about making successful open source communities which may have parallels depending on what you are trying to do.


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Martyn Cooper

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